SINCE it first rose to popularity in the early 1990s, behavior-based safety (BBS) has become an established and widely respected tool for safety improvement. While not without its critics, BBS has clearly had its successes, among them introducing new tools that allow greater precision in making improvements in safety systems and equipment. As BBS continues to evolve as an EH&S tool, many are now asking how to build on the approach for even greater effectiveness in safety management. What does the future of BBS hold for organizations currently using it, and how does the experience of the past 20 years inform our approach to EH&S going forward?